Roger Entner: About 50 percent of all devices being sold in the US right now are smartphones. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.
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Our panel consists of Roger Entner, senior vice president and head of research and insights in the telecom practice at the Nielsen Co., and Wayne Parrott, vice president for product development at Genuitec. This sponsored podcast explores how mobile application development and the market opportunity are shifting, and how more businesses can quickly get into the mobile applications game and build out new revenue, share more data, and provide better direct customer access in the process. The emphasis on capabilities is moving from hardcore coders - with mastery of embedded platforms and tools - to more mainstream graphical and scripting-skilled workers, more power-users than developers. Hopefully, there's a shift in the skills required to put these applications on these devices and distribute them. This goes for reaching employees, as well as partners, users and customers. Small and medium-size businesses (SMBs) especially need to reevaluate their application development and end-user access strategies to be able to deliver low-cost yet impactful applications to these newer devices. Now businesses need to figure out how they can get into the action. Over just the past two years, the demand for mobile applications on more capable classes of devices, such as smartphones and tablets, has skyrocketed. The rapidly changing and fast-growing opportunity for more businesses to reach their customers and deliver their services via mobile applications is at a crossroads.